Last Updated: December, 1 2025

Magic of You by Tracey Callahan (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and your rights regarding your data when using our website, online programs, SMS/Text messaging, coaching services, and related offerings.

By using this website, you agree to this Privacy Policy. If you do not agree, please discontinue use immediately.

1. Information We Collect

We may collect the following types of information:

A. Personal Information You Provide

• Name

• Email address

• Phone number

• Mailing or billing address

• Payment information (processed via third-party vendors)

• Login details

• Responses to forms, surveys, applications, or assessments

• Information shared during coaching or community participation

B. Automatically Collected Information

When you visit the website, we may automatically collect:

• IP address

• Browser type

• Device type

• Pages visited

• Time spent on pages

• Cookies and tracking data

• Referral website or advertisement

C. Information from Third Parties

We may receive information from:

• Payment processors (Stripe, PayPal, etc.)

• Email/SMS platforms

• Social media platforms (if you connect or interact with us)

• Advertising partners

2. How We Use Your Information

We use your information to:

• Provide services, coaching, and course access

• Personalize your experience

• Respond to inquiries and support requests

• Process payments

• Send emails, newsletters, and SMS messages

• Track program progress and engagement

• Improve our website, services, and marketing

• Deliver targeted ads or retargeting

• Manage your account and memberships

• Enforce our Terms of Use

• Comply with legal obligations

We do not sell your personal information to third parties.

3. SMS/Text Messaging (TCPA & A2P Compliance)

By providing your phone number, you agree to receive:

• SMS messages

• MMS messages

• Marketing messages

• Automated or pre-recorded texts

• Program updates

• Appointment reminders

• Community alerts

• Customer support messages

Message frequency varies.
Message and data rates may apply.

How to Opt Out

You may opt-out at any time by replying:
STOP, UNSUBSCRIBE, or CANCEL.

After opting out, you may still receive essential transactional messages.

Your Responsibility

• You must provide a valid mobile number that you own.

• You agree not to report messages as spam after willingly opting in.

We follow the Telephone Consumer Protection Act (TCPA) and A2P 10DLC regulations.

4. Email Communications

By submitting your email, you agree to receive:

• Program information

• Updates

• Marketing emails

• Promotions

• Newsletters

• Administrative notices

You may unsubscribe at any time by clicking “Unsubscribe” in any email.

5. Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to:

• Analyze site usage

• Improve website performance

• Deliver personalized content

• Show relevant ads

• Remember your preferences

You may disable cookies in your browser settings, but the website may not function fully without them.

6. Sharing Your Information

We may share your information with trusted third parties that help us operate our business, including:

• Payment processors

• Email/SMS delivery platforms

• CRM systems (such as GoHighLevel)

• Web hosting providers

• Analytics platforms

• Marketing tools

• Legal or financial advisors

These partners must protect your data and may not use it for their own purposes.

We may also disclose information if required by law, to protect our rights, or to prevent fraud/abuse.

7. Data Storage & Security

We use reasonable physical, administrative, and technical safeguards to protect your information.
However, no system is 100% secure, and we cannot guarantee absolute protection.

If we learn of a data breach, we will notify affected users as required by applicable law.

8. Payments & Financial Data

We do not store full credit card numbers.
All payment information is processed securely by:

• Stripe

• PayPal

• Or another approved third-party payment provider.

These providers follow industry-standard encryption practices.

9. Children’s Privacy

Magic of You is intended for adults 18 years or older.
We do not knowingly collect information from children.
If we discover information from a minor, we will delete it promptly.

10. Your Rights

Depending on your location, you may have certain rights regarding your data, including:

• Accessing your information

• Requesting corrections

• Requesting deletion

• Opting out of email or SMS

• Restricting certain uses

• Withdrawing consent

To make a request, email us at [email protected].

11. International Users

If you access this site from outside the United States, understand that your information will be transferred to and processed in the United States, where privacy laws may differ from your country’s regulations.

12. Third-Party Links

Our website may include links to external websites or resources.
We are not responsible for:

• Their content

• Their practices

• Their security

• Their privacy policies

Use of third-party sites is at your own risk.

13. Data Retention

We retain your data only as long as necessary for:

• Delivering services

• Legal compliance

• Business recordkeeping

• Resolving disputes

• Enforcing agreements

14. Changes to This Privacy Policy

We may update this Privacy Policy at any time.
When changes are made, we will update the “Last Updated” date at the top of the page.

Continued use of the website means you accept the updated policy.

15. Contact Information

If you have questions about this Privacy Policy or your personal data, please contact:

Magic of You by Tracey Callahan
Port St. Lucie, FL
Email: [email protected]